CORPORATE FILMS – CINEMATIC

case
study

overview

Mina Marbles is a distinguished company specializing in high-quality marble products. They offer a diverse range of marble types and styles, catering to various aesthetic and functional needs. Known for their exceptional craftsmanship and attention to detail, Mina Marbles provides custom marble solutions for both residential and commercial projects. Their commitment to excellence is evident in their meticulously sourced materials and innovative designs, making them a preferred choice for clients seeking premium marble products. The company’s portfolio showcases a blend of traditional elegance and contemporary flair, reflecting their ability to adapt to modern trends while maintaining classic beauty.

Sculpting Eternal Grace

Al Mina is planning to create a video series to show off their top-notch marble products and industry expertise. The aim is to boost brand recognition and show their dedication to quality and craftsmanship. With engaging stories and eye-catching visuals, Al Mina wants to share their values, diverse products, and successful projects. These videos will be key in attracting new clients, building trust, and standing out as a leading marble supplier. They’ll also help enhance Al Mina’s online presence and open doors to new business. Plus, the content will feature photos of their warehouse and showroom for a full picture of their operations and what they offer.

Challenges

Working on the Al Mina project presented several challenges. Transporting heavy and expensive marble required careful planning and close coordination with the Al Mina team to ensure safe handling and delivery. The marble’s weight and fragility made logistics complex, as we needed specialized equipment and had to handle the materials delicately to prevent damage. Moreover, getting drone shots called for detailed planning to keep the equipment safe and stable, especially around the warehouse. Arranging the marble in the warehouse for filming was also tricky; we had to place the products attractively while keeping them accessible and safe. Despite these hurdles, we overcame all issues and delivered high-quality content that satisfied the client’s needs.

Our approach

We worked closely with Al Mina’s management team to carefully plan each aspect of the project. We scheduled our shots in line with the marble transportation and warehouse activities to capture key elements of each setting. A detailed storyboard outlined all locations and scenes, providing a clear vision for a cohesive narrative and giving the client insight into the final product. Our filming strategy highlighted Al Mina’s commitment to quality and craftsmanship. We showcased the uniqueness of their marble products, focusing on the intricate details and the careful handling in the warehouse. Despite the challenges of working with heavy and expensive marble, we always put safety and precision first. Drone shots were well-planned for stability and impact, while indoor shots emphasized the marble’s organized and aesthetic display.

HOW WE ROLL

  • Concept development and creative planning
  • Scriptwriting
  • Mood Boarding
  • Story Boarding
  • Finding a Cast for the Video
  • Coordination and scheduling with the client
  • Location scouting and logistics planning
  • Equipment selection and preparation

THE OUTCOME

Behind the Scenes

Our team encountered distinctive challenges and rewards while filming at Al Mina’s marble warehouse and showroom. We meticulously organized the warehouse layout to showcase the marble’s variety and quality while maintaining a visually appealing arrangement. In the showroom, we focused on capturing the elegant aesthetics and sophisticated design elements that highlight Al Mina’s marble products. The challenge was to ensure that the showroom’s ambiance and the marble’s luxurious appeal were portrayed accurately and attractively. We used creative lighting and angles to accentuate the marble’s natural beauty and the showroom’s upscale environment. Adhering to strict safety protocols, we navigated through both the warehouse and showroom with the same precision and care as the staff, ensuring a smooth and compliant filming process.