Alchimie, a luxury fragrance and candle brand, approached us to create a series of five 30-second ads for the launch of their new candle collection. Based in the heart of the fragrance industry, Alchimie wanted to evoke the sensory richness and elegance of their candles through captivating visuals and storytelling. The ads needed to convey the aesthetic and emotional appeal of the products while aligning with the brand’s sophisticated image.
For Alchimie’s candle launch, the brand sought to create a campaign that reflected the distinct mood and vibe of each candle in the collection. With their growing presence in the luxury fragrance market, they needed a high-quality series of ads that would not only showcase the beauty of their candles but also engage their audience’s emotions. Our team was tasked with creating ads that visually translated the sensory essence of the products. The project required careful coordination to match the ambiance of the candles with the shoot location, model’s attire, and overall aesthetic direction.
One of the primary challenges was selecting a location and model that embodied the feel of the candles, which ranged from serene and calming to bold and invigorating. We needed to ensure that each ad conveyed the unique essence of the respective candle without becoming overly stylized. Managing all the logistical aspects, such as equipment rentals, location approval, and cast coordination, within a two-day production schedule added further complexity.
To capture the perfect vibe for each candle, we started with in-depth research to understand the emotions and settings each fragrance was designed to evoke. We then matched these with distinct locations and wardrobe choices that complemented the candles. We sourced a beautiful location and an ideal model, working closely with Alchimie to ensure every detail aligned with their vision. From creating the narrative and storyboard to managing approvals, we handled all elements of production, including rentals, equipment, and scheduling, ensuring a smooth and efficient shoot. In post-production, we focused on elevating the mood of each ad through precise editing, color grading, and sound design, ensuring that each video reflected the luxurious, multi-sensory experience of Alchimie candles.
In post-production, we honed in on creating the right mood for each ad. Using advanced color grading techniques, we enhanced the natural beauty of the footage, matching the tones to the essence of each candle. The sound design was equally crucial, with soft, subtle effects used to amplify the sensory appeal of the products. The final edits achieved a perfect balance of elegance and emotional depth, capturing the luxurious essence of Alchimie’s new candle collection.
