Arena Group is a global leader in event infrastructure, specializing in delivering innovative and tailored solutions for high-profile events worldwide. Headquartered in the UK, Arena operates in multiple countries, providing expertise in the design, construction, and management of temporary event structures. Arena needed professional corporate photography to enhance their online presence, including their LinkedIn profiles and company website. These images were intended to reflect the company’s professionalism, global reach, and commitment to quality.
Arena Middle East needed a furniture portfolio that accurately displayed their collection to clients for events such as weddings, corporate functions, and large-scale exhibitions. The goal was to provide potential clients with an easy-to-browse catalogue of furniture offerings that showcased each item from multiple angles. As a high-end furniture supplier, it was crucial that each piece was captured with precision, ensuring no flaws, reflections, or distractions detracted from the visual presentation. The images would be used both in digital and print formats, requiring impeccable quality to maintain the brand’s reputation for excellence.
The key challenge was to maintain pristine conditions for each furniture item, ensuring no dust, stains, or reflections appeared in the photographs. Given that the production spanned over a single day, we had limited time to clean, arrange, and photograph each piece from three different angles. Achieving uniform lighting across the 50 items was also critical, as shadows and reflections could detract from the clarity and premium look of the furniture.
We approached the project with meticulous attention to detail, beginning with a thorough cleaning of every piece to eliminate any imperfections. Our team used specialized lighting setups to avoid shadows and reflections, ensuring that each angle of the furniture was captured in the best light. To maintain consistency across the catalogue, we used a clean, white backdrop for every shot, making the furniture the clear focal point. Each item was photographed from three distinct angles—front, side, and top—to provide a complete view of the design and build quality.
Our team took great care in ensuring that each piece of furniture was spotless before the photoshoot began. Working closely with Arena Middle East, we checked every item for dust, stains that could appear in the photographs. Using high-end lighting equipment, we minimized shadows and reflections to maintain a clean and polished look for every shot. This level of detail was essential to represent the quality and elegance of Arena’s products accurately.
By photographing each piece from three distinct angles, we ensured that clients could fully appreciate the design and craftsmanship of every item. Our team used a standardized lighting and backdrop setup to maintain uniformity across all 50 products. This careful planning allowed us to deliver a cohesive and professional catalogue that highlights the premium nature of Arena’s event furniture.
