Etosha is a premium lifestyle brand known for its high-quality, stylish products. The client wanted to create a visually striking product shoot that captured their brand’s luxurious feel. They envisioned using natural sunlight to give the products a high-end, premium look. We took on the challenge by casting a model that resonated with the brand and chose a beige-colored background to enhance the sunlight effect, emphasizing the product’s elegance. The shoot was conducted over two days at our studio, with post-production work to merge the models into a seamless, natural composition.
Etosha aimed to highlight their lifestyle products in a way that exuded luxury and sophistication. To accomplish this, they wanted a photo shoot that used natural light to give the imagery a premium look, mirroring the brand’s values. The client emphasized the importance of finding a model that could embody the essence of their products, while maintaining a minimalist aesthetic. The shoot needed to achieve a balance of simplicity and grandeur, allowing the product to take center stage while the background and model subtly supported the overall tone.
One of the primary challenges was achieving the right balance of natural sunlight in a controlled studio environment. The client was keen on using sunlight to give a warm, premium feel to the product shots, and we needed to recreate this effect indoors. Additionally, ensuring the model’s appearance and style were in sync with the brand’s ethos was crucial. The beige background had to be soft yet sophisticated, enhancing the premium nature of the products without overwhelming the composition.
To tackle these challenges, we designed a studio setup that mimicked natural sunlight, with careful attention to how the light interacted with the products and the model. We selected a model whose look and vibe resonated with Etosha’s lifestyle brand, ensuring the product remained the focus. In post-production, we fine-tuned the images to blend the models naturally into the background, ensuring a cohesive, high-end visual style. The beige background provided the perfect neutral canvas, elevating the product without competing for attention.
During the shoot, we meticulously crafted the lighting setup to imitate natural sunlight, ensuring the products were bathed in a warm glow that highlighted their premium qualities. Our lighting design involved a combination of soft and hard light to mimic the look of sunlight filtering through a window. The attention to detail in lighting helped create an inviting, luxurious feel that matched the client’s vision, while maintaining a clean and minimalist aesthetic.
In post-production, our team worked to enhance the natural look of the images, focusing on merging the model with the background to create a seamless and organic composition. The beige background was subtly adjusted to bring out the warmth of the sunlight effect, and the model’s styling was fine-tuned to ensure that she complemented the product rather than overshadowing it. This approach helped deliver a final set of images that were both elegant and refined, perfectly aligned with Etosha’s premium brand identity.