Hager is a leading provider of electrical infrastructure solutions, with a 25-year legacy of safeguarding the Middle East’s electrical systems. Specializing in innovative and reliable solutions, Hager offers a comprehensive range of products designed to meet the region’s evolving energy needs. Known for their commitment to quality and customer satisfaction, Hager has built strong relationships with clients across various sectors, including residential, commercial, and industrial projects. Their expertise in delivering tailored solutions has made them a trusted partner in the region’s electrical infrastructure landscape. The company’s dedication to excellence is reflected in their continuous innovation, robust product offerings, and their ability to seamlessly integrate advanced technologies into practical applications. Hager’s portfolio exemplifies a perfect balance between cutting-edge innovation and the reliability required for critical infrastructure, making them a preferred choice for clients seeking top-tier electrical solutions.
We created a corporate film for Hager’s 25th anniversary in Middle East. We were responsible for the concept, preproduction, location, production, and postproduction. This Film was played during their success party at Dubai’s famous Palazzo Versace. This film was appreciated by their management both locally and at hagergroup. This movie was filmed at various places including Hager’s corporate office in Dubai, Iconic places such as Bur Dubai’ streets and ports, Multiple vendor location spread within Dubai as well as Hager’s warehouse in Jabel Al. Overall this was a very successful project planned and produced in a span of 4-5 weeks. The client wanted the brand promise ForYouWithYou to be resonated while showcasing their journey with their customers. The objective was to convey the journey was successful with their customer’s support throughout. wanted to express their journey through the video, what they have come across all these years.
For showing the history and where Hager as a company started, we had to find assets such as old images of Hager offices, old works and for that we had to find the people and ask them for these assets. We digitally scanned the physical assets such as printed images and incorporated them into the video. Hager’s marketing team helped us attain other assets required. Moreover, we had to show the history in a fun and entertaining way, Hager didn’t want a boring typical video of the CEO sitting and talking. So we sat and brainstormed a way to make this video a film that stays with the crowd and to celebrate Hager’s success story on a global level.
Hager wanted a film that avoided the typical, dull corporate format, so we brainstormed a creative approach that would make their history entertaining and memorable. Our storyboard provided a clear narrative, showcasing key locations like Hager’s Dubai office and iconic spots across the city. Despite the challenges of working with historical assets, we focused on quality and innovation, using a mix of natural and controlled lighting, along with precise editing and sound design. The final film celebrated Hager’s legacy and global success, leaving a lasting impression on their audience.
Our team faced unique challenges and rewards while filming for Hager’s 25th anniversary. We carefully planned to source and digitize historical assets, integrating them into the film to tell Hager’s story. Capturing scenes at Hager’s Dubai office, iconic city locations, and their warehouse required meticulous coordination. The challenge was to present Hager’s history in an engaging way, avoiding the typical corporate video format. By using creative angles, lighting, and dynamic storytelling, we highlighted Hager’s growth and innovation. Collaborating closely with Hager’s marketing team, we produced a film that celebrates their legacy and commitment to excellence in the Middle East.
The dedication and flexibility of our team were crucial in overcoming the challenges of the Hager project. Detailed planning and coordination ensured a seamless filming process, despite the complexities of integrating historical assets and capturing diverse locations. Each team member, from scriptwriters to camera operators, demonstrated exceptional commitment and adaptability, addressing unforeseen issues with a positive approach. Their collaborative spirit and attention to detail were essential in creating a compelling narrative. This teamwork not only improved the film’s quality but also made the production process smooth and effective, resulting in a final product that authentically represents Hager’s legacy and innovative spirit.
