Metro AG, a leading international wholesale company, operates supermarkets and hypermarkets across various countries. Based in Germany, they sought to create a comprehensive campaign featuring Indian actor Namit Das to promote their latest offers and newly opened supermarkets. The client aimed to highlight the vast collection of products available at Metro supermarkets and emphasize the diverse sectors within the store. This campaign was designed for both print and digital platforms, catering to their promotional programs and expanding their market presence.
Metro AG wanted to create an engaging promotional campaign that would elevate awareness of their new supermarkets and the extensive variety of products they offer. With actor Namit Das as the face of the campaign, the aim was to showcase different sections of the supermarket, highlighting special offers and collections in an inviting way. Metro’s vision was to convey the scale and quality of their stores while enticing customers with exclusive promotions. The campaign would be used across multiple channels, including print and digital, to reach a broader audience.
One major challenge of this project was ensuring the shoot could take place without customer interference. Given the large supermarket environment, we had to light and capture each section during the night. Coordinating the art direction, lighting setup, and overall production to cover multiple sectors in the store while maintaining a consistent visual style posed significant logistical and creative challenges. Additionally, managing the blend of film and photo lights to create a balanced and impactful look required careful planning and execution.
To meet Metro AG’s goals, we set up the entire shoot during nighttime hours to ensure the store was free of customers and we could work uninterrupted. Working closely with the art team, we carefully planned each shot, using a combination of film and photo lighting to create a dynamic visual style. We sectioned off various areas of the supermarket, ensuring that each product collection was lit to perfection, creating fast, high-quality results. The pre-production phase focused on refining a unique style that would both reflect the scale of the supermarket and showcase the diverse range of products available.
In preparation for the shoot, our team worked overnight to transform Metro’s supermarket into a fully lit set. We meticulously coordinated between film and photo lighting to ensure every section was well-lit and showcased the products effectively. With the store closed to the public, we had the flexibility to set up intricate lighting designs that emphasized the store’s size and variety, helping to create impactful visuals for both print and digital content.
To ensure a seamless visual flow throughout the campaign, we collaborated closely with the art team to design each shot. From showcasing fresh produce to highlighting electronics and home goods, each section had its own unique setup. Namit Das’s performance was enhanced by the carefully crafted environments, ensuring that each sector of the supermarket was not only visually stunning but also aligned with Metro’s brand identity. This attention to detail helped bring Metro’s wide range of offerings to life in an engaging way for the audience.
