Royal Fern, a luxury skincare brand known for its innovative botanical products, recently launched a new retinol line aimed at revitalizing skin health. As part of this launch, Royal Fern required a series of 10-second short ads to showcase the product’s key benefits. Based in our studio, we handled the production in just one day, taking care of all shoot arrangements, rentals, and approvals. The project involved two models—a middle-aged woman and a man in his early 30s—both provided by the client. We captured both photos and videos within a tight schedule, delivering a visually stunning campaign that aligned with Royal Fern’s premium brand image.
Royal Fern sought to make a bold impression with the launch of their new retinol product, aiming to capture attention through a series of engaging, visually appealing short ads. The campaign’s goal was to communicate the efficacy and elegance of their new skincare line in a succinct format that would resonate with a digital audience. With only one day for production, Royal Fern needed a seamless process that included managing models, coordinating a tight schedule, and delivering both videos and photos ready for immediate use across social media and other marketing platforms.
The primary challenge of this project was executing both photography and video shoots simultaneously within a single day, while managing time-sensitive access to the models. With only a limited window, our team had to ensure everything from lighting to equipment and set changes happened smoothly. In addition, capturing high-quality results for two different mediums—photos and videos—required precision and efficiency, as both needed to reflect Royal Fern’s luxurious aesthetic.
We took a streamlined approach to ensure we maximized the limited time available. Detailed pre-planning allowed us to set up the studio for both photography and videography without interruption, and we carefully scheduled the models’ movements to keep things running on time. For the video ads, we used dynamic framing and subtle motion to highlight the product’s features, while the photos captured the elegance of the models’ expressions, reflecting the luxury and effectiveness of Royal Fern’s retinol product.
During post-production, our goal was to ensure that each 10-second video was as refined and luxurious as Royal Fern’s product line. We focused on precise color correction and enhancing the models’ skin tones to showcase the product’s benefits. The final ads were polished, eye-catching, and perfectly aligned with the brand’s high-end aesthetic, delivering a powerful message in a short format that resonated across digital platforms.
